Amazon A+ Content Stuck in Submitted? What the Status Means and When to Escalate

If your A+ content stuck in Submitted has not moved for a few days, it is most likely still in Amazon's review queue, and that is normal for up to seven business days: Amazon staff in the Seller Forums say A+ review can take that long, and longer at peak times. Past that point, the useful move is a Seller Support case with the right details, not another resubmission.

The wait costs real money. The listing sits without its A+ modules while you may be paying for ads that send shoppers to it, and every hour spent refreshing A+ Content Manager is an hour not spent on anything that moves sales. One seller on the forums put it plainly: "I have waited for a week for the A+ to get accepted but nothing seems to be going through for me." This guide covers what each status means, how long to wait, what to check, and the exact case text to send when waiting stops being the answer. If your content is already live and the problem is that sales did not move, read the guide on A+ content not working.

Also ReadAmazon A+ Content Rejected? The Reasons Spiking

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What does the Submitted status on my A+ content actually mean?

Submitted means Amazon has your A+ content and it is in review: not lost, not rejected and not waiting on you. Amazon's Selling Partner API documentation lists four statuses for an A+ content document and defines SUBMITTED in one line: "The content is submitted for approval and is currently in review." The other three statuses are DRAFT, APPROVED and REJECTED, and the table below gives Amazon's definition of each with the action that follows.

One caution before you lean on those names. DRAFT, SUBMITTED, APPROVED and REJECTED are the status values in Amazon's API documentation, which is written for software that manages A+ content through the API. The labels on your Seller Central screen may be worded differently, and the documentation does not say they match, so map them by meaning: not sent yet, in review, live, or sent back. The definitions in the table are quoted from Amazon's A+ content API guide.

The same page tells developers to "Call the getContentDocument operation no more than once an hour for each content document." That line, and the "Wait a minimum of one hour and resubmit." note attached to the DRAFT and SUBMITTED rows, are instructions for tools that check status automatically. They are not a review time, and the page gives no figure for how long review takes.

Also ReadAmazon's A+ Content Quality Score: How to Hit Meets Standards

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How long does Amazon A+ review take before I should worry?

Amazon A+ review can take up to seven business days, and longer during busy periods, according to Amazon's own staff, so start to worry only after seven business days with no status change. In a thread titled "A+ content in review for longer than 7 days", CR_Amazon wrote that A+ content "may take up to seven business days to be reviewed, or longer during peak times", in an Amazon staff reply in the Seller Forums.

Be clear about where that number comes from. The seven business day figure is from Amazon staff replies in the forums, not from a Seller Central help page, and the thread is several years old, so treat it as long-standing guidance rather than a guaranteed service level. A second staff reply, from Danny_Amazon in a thread about approval time, repeats that "these submissions can take seven business days to be reviewed" and notes that weekends can add delay. Amazon has not published any point beyond that at which a review officially counts as stuck.

Business days are the part sellers miscount. Content submitted on a Thursday afternoon has had two business days by Monday night, not five. Count weekdays starting the day after you submit, and write the submission date down somewhere you will find it again. If your A+ content stuck in Submitted is past seven business days and still shows as in review, you are outside the normal window and the escalation steps further down apply.

Is my A+ content stuck in Submitted, or still in Draft?

If the status reads Draft, your content is not stuck in review at all, because it was never sent. Amazon's API docs define DRAFT as "The content is not yet submitted for approval." That catches more sellers than you would expect, usually when someone saves the modules, closes the tab and assumes saving was the same as submitting. A draft can sit for weeks and nothing will happen to it.

Open the content in A+ Content Manager and check three things. First, the status shown against the content name, and whether it is the document you think it is. Second, whether any module field or image slot is still empty, and fill it before you try again. Third, whether the ASINs are actually applied, since content needs ASINs to publish to. Then complete the submit step (the button wording on your screen may vary), note the date, and your seven business day count starts from there.

If the draft stalled because a module was never finished, the honest fix is to finish the copy and images rather than wait for a review that has not started. The missing headline, body text and image briefs come together faster when you start from the product facts you already have in your listing and spec sheet, for example with an A+ content generator.

Do weekends, big batches or peak periods slow A+ approval?

Yes, all three can slow A+ approval, and only one of them is fully in your control. Weekends do not count as business days, Amazon staff name peak times as a reason review can run longer, and batch size matters: in another staff reply, Michelle_Amazon suggested sellers "add fewer ASIN's to A+ as they all have to be individually reviewed."

Batch size is the lever you can pull. If one A+ document is applied to 30 ASINs, each of those has to be reviewed, so a smaller first batch may come back sooner. A practical pattern is to submit the content against your best-selling ASIN or a small group first, then add the rest once it is approved. The trade-off is that the remaining ASINs still need review when you add them, so this suits a brand that needs its main listing live quickly more than one that wants every variant live on the same day.

Peak periods and weekends you can only plan around. If a launch date matters, submit early in the week and well ahead of any big sales event in your marketplace, rather than on a Friday before a deadline. Splitting a large batch into smaller submissions is also a good moment to confirm every image matches the Amazon A+ module dimensions.

Also ReadA+ Content vs Premium A+ Content: Is Premium Worth It?

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Should I edit the content while it waits?

No, leave content that is in review alone unless you have found a real error, such as a wrong size, a claim you cannot support or the wrong ASIN. Amazon does not publish whether an edit restarts review. Some sellers report being told by support that it does, but that is not confirmed anywhere in Amazon's documentation, so the safe assumption is that an edit can cost you the days you have already waited.

The other risk is version confusion. If you edit, resubmit or create a second copy of the same content to push it through, you can end up with two documents for the same ASINs and no clear record of which one Amazon is reviewing. When you later open a case, the first questions will be which content and which date, and a single clean submission is far easier to explain than three overlapping ones.

When is it time to open a Seller Support case, and what do I put in it?

Open a Seller Support case once your A+ content stuck in Submitted has gone more than seven business days with no status change. That matches the escalation point Michelle_Amazon gave in a staff reply on a thread about A+ not updating: "If you do not see your A+ live after the end of next week, please reach out to Seller Support".

A case is easier to act on when the agent does not have to come back to you with questions. Before you write it, collect the content name exactly as it appears in A+ Content Manager, the content ID or reference if your screen shows one, every ASIN the content is applied to, the marketplace, the date you submitted, the status shown today, and whether you have edited or resubmitted since. Then paste and fill in the template below.

Keep each case to one content document where you can. If two A+ documents are stuck, list them as clearly separate items with their own dates and ASINs, so the reply does not mix them up. Save the case ID next to your submission date in the same log, because if the content later comes back rejected, you will want the case, the dates and the rejection reasons in one place.

How do I tell Submitted from Rejected, and what do I fix if it comes back rejected?

Submitted means the review is still running, while Rejected means the review has finished and Amazon wants changes. Amazon's API docs define REJECTED as "The content is rejected during review. Revise the content based on the provided rejection reasons and resubmit." So a rejection is meant to come with reasons, and those reasons are your to-do list.

Work through every listed reason before you resubmit, not just the first one, because fixing one problem and resubmitting can put you into a second full wait for the next. Read each module again for the same kind of problem the reason names, since the same wording or image style often appears in more than one place. Then resubmit once, record the new date and start a fresh seven business day count. The reasons sellers run into most often are explained in the guide to common A+ rejection reasons.

Why is my approved A+ not showing on the product page yet?

If the status is Approved but the product page still shows no A+ content, start with the ASIN list, because Amazon's API docs define APPROVED as "The content is approved and published to the applied ASINs." If the ASIN you are looking at is not in that applied list, it will not carry the content, so rule that out first.

Then check the simple mismatches. Make sure you are viewing the marketplace the content was created for, open the product page in a private browser window in case you are seeing a cached copy, and look on both the desktop site and the shopping app. Amazon does not publish a fixed delay between approval and display, so once you have ruled these out and the content is still missing from an applied ASIN, open a case with the template above and say that the status already shows as approved.

When the content does appear, read it on a phone before you call the job done. Approved is not the same as readable, and small text inside module images is a common reason A+ looks fine on a laptop and hard to read on a small screen. Before shoppers see the page, run the modules through the A+ mobile legibility checks.

How do I make the next submission less likely to stall?

The next submission is less likely to end up as A+ content stuck in Submitted if it goes in complete, accurate and small enough to review quickly. Nothing guarantees a fast review, and Amazon does not publish what makes one faster, but these steps remove the delays you control:

• Apply the content to one ASIN or a small group first, as Amazon staff suggested, and add the rest after approval.
• Fill every module field and image slot before you submit, and check that sizes, counts and claims match your title and bullets.
• Submit early in the week, not on a Friday or just before a peak sales event.
• Log the submission date, content name and ASINs the moment you submit.
• Check the status once a day at most. Refreshing more often changes nothing, and even Amazon's API docs ask software to check no more than once an hour.

This guide does not cover Premium A+ eligibility or whether Premium content is reviewed on a different timeline, because Amazon has not confirmed separate Premium review times in any source used here. ListingRVA AI can help with the part that causes rework: it drafts A+ page modules and generates product images at marketplace sizes from your product details, so the submission goes in complete. It cannot speed up Amazon's review or see your Seller Central status, and the final check of every claim stays with you. For a last pass before you submit, compare the modules against Amazon's A+ quality score.

Frequently asked questions

Is A+ content stuck in Submitted for a week normal?

It can be. Amazon staff in the Seller Forums say A+ content may take up to seven business days to be reviewed, or longer during peak times. A calendar week is only five business days, so count weekdays from your submission date before you treat it as stuck.

What do the A+ statuses DRAFT, SUBMITTED, APPROVED and REJECTED mean?

These are the status names in Amazon's SP-API documentation. DRAFT is not yet submitted for approval, SUBMITTED is in review, APPROVED is published to the applied ASINs, and REJECTED means revise the content based on the rejection reasons and resubmit. The labels on your Seller Central screen may be worded differently.

Should I resubmit or edit A+ content that has been in review for days?

Not unless you found a real error. Amazon does not publish whether an edit restarts review, and a duplicate or edited copy leaves you with overlapping submissions to explain. If it is past seven business days, open a Seller Support case instead.

When should I contact Seller Support about A+ content?

When the content has shown as in review for more than seven business days with no status change. An Amazon staff reply in the Seller Forums told a seller to reach out to Seller Support if the A+ was not live after the end of the following week. Include the content name, ASINs, marketplace, submission date and current status.

Does applying A+ content to many ASINs slow down review?

It can. An Amazon staff reply in the Seller Forums suggested adding fewer ASINs to A+ because they all have to be individually reviewed. Submitting against a small group first and adding the rest later is one way to get your main listing reviewed sooner.

Why is my approved A+ content not showing on the product page?

Amazon's API docs define APPROVED as approved and published to the applied ASINs, so first confirm the ASIN you are viewing is in the applied list and that you are on the right marketplace. Check in a private window and on the app. If it is still missing, open a Seller Support case.

Published by Aashirvad Kumar, founder of ListingRVA AI. Drafted with AI assistance; the rules, figures and claims are checked against the sources linked in this article before publishing.