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Counts page views and sessions. Tells us which pages are most visited so we can improve content. IP addresses are anonymised by Google before storage.

Records heatmaps and session replays so we can see where users click and scroll. Helps identify UX problems. No keystroke logging on form fields.

Shows us rage-clicks, dead zones, and navigation patterns.

Tracks interactions with embedded POWR widgets (forms, popups, etc.) so we can measure engagement rates.

Records browser sessions to help diagnose JavaScript errors and crashes in the front end. Sensitive fields are masked.

Set when embedded Vimeo videos are loaded. Tracks play/pause and completion rates so we know which video content resonates.

Session recording and heatmap analytics. Used to understand scroll depth and where users drop off.

Central analytics pipeline. Collects page-view and event data and routes it to analytics tools.

Identifies the company a visitor works for based on IP, for B2B lead intelligence. No individual personal data is collected.

Product analytics platform. Tracks feature usage, funnel completion, and retention so we can improve the product experience.

Captures mouse movement, clicks, and scroll patterns. Used alongside heatmaps to identify confusing UI elements.

Marketing data pipeline that stitches together session and conversion data for accurate attribution reporting.

Enables Facebook and Instagram retargeting. Measures conversions from Meta ad campaigns.

Tracks which Google Search and Display ads lead to sign-ups. Enables remarketing lists.

Set when YouTube videos embedded on the site are loaded. Used by Google to show relevant ads.

Tracks LinkedIn ad conversions and enables retargeting to professional audiences.

Universal Event Tracking tag for Bing / Microsoft Ads. Measures conversions and enables remarketing.

Enables TikTok ad retargeting and conversion tracking.

A/B testing and personalisation platform. Used to test different landing page variants.

Demand-side platform for programmatic display advertising.

Native and programmatic ad platform. Enables retargeting through native content ads.

Reddit conversion pixel. Tracks sign-ups that came from Reddit ad campaigns.

Yahoo / Verizon Media ad network. Enables display and native ad retargeting across Yahoo properties.