Amazon A+ Content replaces your plain product description with rich brand-story modules, comparison charts and custom images. This guide covers what it is, who qualifies, the module image sizes, best practices, and how to create A+ content in minutes with AI.
Amazon A+ Content, once called Enhanced Brand Content or EBC, is the rich section below the buy box where brand-registered sellers replace the standard text description with formatted modules: a brand story, image-and-text blocks, feature cards, comparison charts and trust copy. Amazon reports that a strong A+ section can lift conversion by roughly 5 to 10 percent, because shoppers get a clearer, more visual answer to "is this right for me?".
Because it is visual and story-led, good A+ content does more than describe. It handles objections, shows the product in use, and makes a small brand look established. That is why it pairs so well with strong Amazon product photography and a fully optimized listing.
A+ Content is only available to sellers enrolled in Amazon Brand Registry, which needs a registered or pending trademark. No Brand Registry means no A+ section.
First-party vendors get A+ Content through Vendor Central, and larger vendors can also access the Premium tier and A+ Brand Story banners.
You build an A+ project, map it to one or more ASINs, and submit for review. Amazon typically approves within about seven days if it meets the content guidelines.
Available to every brand-registered seller. Includes the brand story carousel, image-and-text modules, single and multi-image cards, and the comparison chart. This is where most sellers should start. Draft every Basic module with the Amazon A+ content generator.
Unlocked by invitation or by meeting Amazon volume thresholds. Adds video, interactive hotspot images, wider images, Q and A and dense comparison modules. Learn where it pays off in A+ Content vs Premium A+.
Every A+ module has a fixed image slot. Upload at the exact size so nothing is cropped or upscaled. All images must be JPEG or PNG, RGB, and under 2 MB. Full detail lives in the A+ content image size guide.
| Module | Image size | Notes |
|---|---|---|
| Standard image header | 970 × 300px | Full-width banner with text overlay area |
| Tall header | 970 × 600px | Taller hero for lifestyle or infographic |
| Three-image / single-image card | 300 × 300px | Square feature cards |
| Four-image line | 220 × 220px | Row of four square images |
| Four-image grid | 135 × 135px | Compact grid with text |
| Comparison chart column | 150 × 300px | One image per compared product |
| Brand logo | 600 × 180px | Brand story header logo |
| Premium modules | ~1464px wide | Wider images and hotspots |
| Premium video | 1280 × 720px+ | 720p minimum |
ListingRVA AI renders each module at the correct size from a single product photo, so you never fight Sharp crops or blurry upscales. See the Amazon comparison chart generator for the spec-by-spec module.
A+ should add new information, not echo the title or bullets. Tell the brand story, show use cases, and answer buying objections.
Most shoppers read A+ on a phone where text baked into images can be unreadable. Keep on-image copy short and high-contrast. See mobile legibility.
The comparison module is one of the highest-converting A+ blocks. Follow the current comparison chart rule so it is not rejected.
No prohibited claims, no price or shipping references, no contact info, no competitor mentions. If yours bounces, read why A+ content gets rejected.
A+ image keywords no longer index the way they once did, but alt text still aids accessibility and future-proofs the module. Context in A+ alt text changes.
Amazon nudges sellers toward a strong A+ quality score. Cover story, features, comparison and trust. See the A+ quality score.
You do not need a designer or an agency. The Amazon A+ content generator drafts every module, and the Studio renders the module images from one product photo.
Add the product name, a few key features and your brand. No login is needed to try it, and free accounts get unlimited drafts.
The AI returns a brand story, product module, feature highlight cards and a trust module, written to A+ guidelines and ready to paste into Seller Central.
In the Studio, turn one product photo into compliant header, card and comparison images at the exact module sizes, then publish.
Do I need Brand Registry for A+ Content?
Yes. A+ Content is only for sellers enrolled in Amazon Brand Registry, which requires a registered or pending trademark. First-party vendors get it through Vendor Central.
Does A+ Content actually raise sales?
Amazon reports A+ can lift conversion by roughly 5 to 10 percent. The gain comes from clearer visuals, use cases and trust building, not from keyword stuffing.
How long does A+ approval take?
Usually around seven days. Rejections are almost always about prohibited claims, price or shipping references, contact info, or competitor mentions.
Can I use A+ Content on every product?
You map an A+ project to specific ASINs. You can reuse a brand-story module across a catalog while giving each product its own feature and comparison modules.
Is the A+ content generator free?
Yes. You can draft A+ modules free with no login, and a free ListingRVA AI account adds unlimited drafts plus module image rendering.
Do more with your listing, all from one photo.
Draft the brand story, product modules, feature cards and trust copy free, then generate compliant A+ module images from one product photo. 50 free credits, no credit card.
