Jul 11, 2026 · 8 min read · by Aashirvad Kumar
If your Amazon A+ Content was built a while ago, it may already be quietly non-compliant. As of October 28, 2024, Amazon allows only one comparison chart per A+ Content submission, and it removes any extras. Sellers used to stack several comparison modules, sometimes one per feature set, to fill the seven available slots. That is no longer allowed, and pages built the old way are being trimmed by Amazon whether or not you noticed.
This is a small rule with real consequences. A removed chart can leave a hole in your layout, break the flow of your story, or delete the exact module you were counting on to win the sale. So it is worth understanding the Amazon A+ comparison chart rule precisely, checking your existing pages, and rebuilding around a single, stronger comparison.
The change is simple to state: one comparison chart module per A+ submission, full stop. Before this, there was no hard cap, and because A+ offered up to seven modules, some sellers used several of them as comparison grids. Amazon has now standardized on one. If an existing page has more than one, Amazon removes the additional charts, which means you do not get to choose which survives unless you edit the page yourself first.
Alongside the one-chart limit, the older restriction on what a chart may contain still holds, and sellers break it constantly. A comparison chart may compare your own products to each other. It may not name, show or clearly imply a specific competitor brand. What is allowed is a factual, category-level comparison, for example one material or technology against another, as long as the claims are true and not disparaging. "Our aluminium frame versus a generic plastic frame" is fine. "Our product versus BrandX" is not.
Two reasons sit behind the change. First, a wall of comparison grids made A+ pages harder to read and easier to abuse with misleading or cherry-picked claims. Limiting it to one forces sellers to make the comparison count rather than pad the page. Second, it fits Amazon's broader 2026 push toward cleaner, more trustworthy content, the same push behind the content quality score and the crackdown on prohibited claims. A single, honest, useful comparison serves the shopper. Seven serves nobody. The practical result is that your one Amazon A+ comparison chart now carries real weight, so it deserves genuine thought rather than a recycled tick-and-cross grid, and the sellers who treat it that way get a cleaner, more persuasive page as a bonus.
Do not wait to discover the gap in a screenshot from a customer. Walk your catalog and, for each A+ page, ask:
Where a chart was removed, treat the freed slot as an opportunity. A strong feature module, a how-to, or a lifestyle scene will usually do more for conversion than the second comparison grid you lost.
Since you only get one, make it earn its place. The two comparisons that reliably convert are:
Keep it to a handful of meaningful rows, not twenty trivial ones, and make sure every cell reads clearly at mobile size. A tight, honest chart beats a sprawling one every time, and now it is the only one you are allowed anyway.
Say you sell three sizes of a cast-iron skillet. A compliant Amazon A+ comparison chart puts your 8-inch, 10-inch and 12-inch models side by side with the facts that actually decide the purchase: cooking surface diameter, weight, recommended burner size, oven-safe temperature and best use, such as "eggs and one-pan sides" versus "family sear and roast." Every column is your own product, every row is a concrete, checkable fact, and the shopper walks away knowing exactly which one to buy. That single chart does more work than the seven vague grids it replaced ever did.
Contrast that with the version Amazon strips: a chart pitting your skillet against a shadowy "other leading brand," with rows like "premium quality" ticked for you and crossed for them. It names no real facts, it implies a competitor, and it reads as marketing rather than help. That is exactly the kind of comparison chart the one-chart limit and the competitor-naming rule were written to stop, and leaving one on your page is an easy way to get flagged.
Get those four right and the one comparison chart you are allowed will both survive review and pull its weight, which is the entire reason to include a comparison chart in the first place.
Keeping every module inside Amazon's rules, one chart, no competitor names, no prohibited claims, is exactly the kind of detail that is easy to miss by hand. An AI Product Photography and content tool builds a compliant page for you and checks the copy before you submit.
Audit the old pages, keep the single best comparison, and let the freed space work harder. The one-chart limit is not a loss, it is a nudge to make the comparison you keep genuinely good, and a page built around one sharp, honest chart almost always outperforms the cluttered, rule-breaking version it quietly replaces.
Generate a complete, rule-checked Amazon A+ page from one product photo. 50 free credits, no credit card.
Start free →One. Since October 28, 2024, Amazon allows only a single comparison chart module per A+ Content submission. Pages built with several charts will have the extras removed by Amazon.
No. You can only compare your own products to each other. Naming or clearly depicting a competitor brand is prohibited. Factual, category-level comparisons, such as one material versus another, are allowed.
Amazon removes the extra charts, which can leave gaps in your layout. Audit older A+ pages, keep the single strongest comparison, and rebuild the freed space with another useful module.
Use it to cross-sell your own range or to make a factual, category-level comparison that helps a shopper choose. Keep claims specific and truthful, avoid prices, ratings and prohibited language, and make it legible on mobile.
Yes, when it genuinely helps a shopper decide. A single, well-built comparison that clarifies which product fits which need converts. A vague tick-and-cross grid does not.
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