Amazon Brand Store Hero Image Size: Where Mobile Crops It

The Amazon Brand Store hero image size is 3,000 × 600 pixels at minimum, with a 5 MB file limit, and getting that number right is only half the job. On a phone, Amazon trims the sides of the hero and lays your brand logo over its left edge, so a banner that looks perfect on a desktop monitor can lose its tagline, its product, or the brand name it was designed around. The fix is not a different size. It is knowing exactly which strips of those 3,000 pixels Amazon may hide, and keeping everything that matters out of them.

This shows up again and again as a seller forum question. One seller uploaded a header at exactly 3,000 × 600 and then asked why their brand name text appeared under it; others describe a logo or the last word of a slogan cut off on mobile. Amazon does state the crop rule, but in two places, in different words, and neither page points to the other. The Store itself is a Brand Registry feature, so it also helps to know what Brand Registry protects.

What is the right Amazon Brand Store hero image size?

The right Amazon Brand Store hero image size is 3,000 × 600 pixels or larger, saved as a file of 5 MB or less. That is a 5:1 strip, much wider than any product image you have made for a listing gallery, and both of Amazon's own sources agree on it. The Stores help file lists the hero row as "Hero Image | 3000×600 | 5 MB", so there is no conflict about the size itself.

The second source is the advertising side of Amazon, which documents Stores alongside other ad formats. Sellers who build their Store through the Brand Registry workflow often never open it, but it carries the most complete list of Store asset sizes in one place, including tiles and the logo. The Amazon Ads Stores ad specs page lists the hero image minimum as "3,000 × 600 px" with a maximum file size of "5 MB".

If you searched for the Amazon storefront banner size, this is the same image: Amazon calls the banner across the top of a Store page the hero image. Because 3,000 × 600 is a minimum, a larger file in the same shape is not ruled out, but the 5 MB ceiling still applies, and a bigger canvas does nothing to stop the mobile crop. Treat 3,000 × 600 as the working canvas, and ignore templates that quote other banner sizes, since Amazon's pages do not list them for Store heroes.

How much of the hero image gets cropped on a phone?

On a small screen, Amazon can crop up to 16% of the hero image from the left side and up to 16% from the right side. The ads specs page compresses this into a single warning, "In some cases, up to 30% of the hero image will be cropped," which reads like one number but describes the same trimming of both edges. The Amazon Stores hero image help file gives the per-side version: "At resolutions below 1500px, up to 16% of the left and right sides will be cropped."

Put that into pixels on a 3,000 pixel wide file and the risk becomes concrete. Sixteen percent of 3,000 is 480 pixels, so the first 480 pixels and the last 480 pixels of your banner may never appear on a phone, leaving a strip about 2,040 pixels wide in the middle. The words "up to" and "in some cases" mean the exact trim depends on the screen, and the help file ties the rule to resolutions below 1,500 pixels, so larger desktop windows generally show more of the image. Design for the worst case, because most Store visits you cannot predict will happen on phones of every width.

Why does my logo cover the left side of the hero on mobile?

Your logo covers the left side because, on small screens, Amazon places the brand logo on top of the hero image itself. The help file says so in one sentence, quoted here as written: "The brand logo will cover up and additional 18% of the left side of the hero image on small screens." That is on top of the 16% side crop, not instead of it, which is why sellers who only allow for the crop still lose the first word of a headline or the edge of a product placed left of center.

Read together, the two Amazon pages are consistent rather than contradictory. The ads page gives the headline warning about cropping, while the help file breaks it into a 16% crop on each side and adds an 18% logo overlay on the left. That makes the left side of the banner the most dangerous area: 16% cropped plus 18% covered is 34% of the width, or 1,020 pixels on a 3,000 pixel file. The right side loses up to 16%, or 480 pixels. The help file's instruction follows directly: "Any Logos or text in the hero image must be in the safe area to prevent cropping."

What are the minimum sizes for image, shoppable and video tiles?

Image tiles start at 750 × 750 pixels for a small tile and go up to 1,500 × 1,500 pixels for a large one, and Amazon notes that "an image width of 3,000 px is recommended" for sharper results. The ads specs page lists desktop minimums for each tile type, along with the brand logo minimum of "400 × 400 px". The table collects the figures exactly as that page states them, so you can size every asset for a Store page in one pass rather than discovering a rejected upload halfway through.

Two gaps are worth knowing before you export. First, the specs page does not list accepted image formats, so confirm what the upload dialog in your Store builder accepts rather than trusting a template. Second, these are Store sizes only; A+ modules use their own dimensions, and mixing the two is a common reason a banner comes out soft or squashed. If you are building A+ pages in the same week, keep a separate A+ content image size reference open.

The video tile line is a format requirement rather than a size: "MP4 file format. H.264 video codec." Shoppable tiles are where products belong, because they let a shopper tap through to an ASIN, and that matters for the next question. A hero that tries to do the job of a shoppable tile tends to get cropped, crowded, or rejected, while a hero that sets the mood and leaves the selling to the tiles below survives every screen.

Why was my Store rejected over the hero image?

A Store can be rejected over the hero image because of what the image contains, not only because of its size or file weight. In a seller forum question titled "Need help with Store hero image", the seller shared the moderation feedback they had received, and Amazon's reply was blunt: "Product collection hero image must not contain ASINs product shot image". The seller had followed the dimensions exactly. The problem was a product shot inside the hero on a product collection page.

The practical fix is to read the moderation message word by word and change only what it names, then resubmit. For collection page heroes, that usually means swapping the product shot for a lifestyle scene, a material close-up, or a brand pattern, and moving the product into image or shoppable tiles below. Those product images can be the same ones you use in the listing gallery and in A+ modules, which you can produce from one photo with an Amazon A+ content generator.

Do the AI-people metadata rules apply to Store images?

Yes. Per Amazon staff on the Seller Forums, the AI-people metadata requirement covers "all buyer-facing media across Amazon", and that includes Store images and Store videos, not only listing images. If a hero banner, an image tile, or a Store video shows a person generated by AI, the file needs the keyword "contains-synthetic-performer" in its XMP dc:subject field before you upload it.

Hero banners are where this is easy to miss, because a lifestyle scene with a model is exactly what many sellers use to fill a wide 5:1 strip. Check that your export tool keeps XMP metadata, since some image compressors strip it to save bytes, and recheck the file after any resize to fit under 5 MB. Which images count and how to add the tag are explained in detail in this breakdown of the Amazon synthetic performer rule.

How do I design one banner that survives every crop?

Design one banner that survives every crop by treating the 3,000 × 600 canvas as a 1,500 pixel safe strip with expendable edges. Everything the shopper must read or recognize goes in the middle band, and the outer areas carry background that can disappear without loss. Working this way, you build one file instead of separate desktop and mobile versions, and you stop guessing which screen a shopper is using.

1. Set up a 3,000 × 600 px canvas and add vertical guides at 480 px, 1,020 px, and 2,520 px from the left edge.
2. Place the brand name, tagline, and any product detail between 1,020 px and 2,520 px.
3. Fill the left 1,020 px and the right 480 px with background that can vanish: a surface, a texture, sky, or an extended scene.
4. Leave out a second logo in the top left corner, since that is the first area the Store logo covers on small screens.
5. Size headline text so it is still readable when the whole 3,000 px banner shrinks to the width of a phone.
6. Keep product shots for tiles, especially on product collection pages.

Consistency matters as much as the crop. A Store hero, an A+ banner, and the logo strip in your A+ brand module are usually seen within minutes of each other, so use the same palette, typeface, and photography style across all three. Shoppers who move from a listing to the Store should feel they are still with the same brand, and the same discipline that makes the Amazon Brand Story module work applies here.

How do I check the banner before submitting?

Check the banner by simulating Amazon's crops yourself and viewing each version at phone size before you submit the Store. It takes a few minutes in any image editor, and it catches the problems that a desktop preview hides, because on a large monitor you see the full 3,000 pixels and nothing looks wrong.

• Full file: confirm the dimensions are 3,000 × 600 px or larger and the size is 5 MB or less.
• Side crop: trim 480 px from each side to get a 2,040 × 600 px version, and check nothing important is cut.
• Crop plus logo: trim a further 540 px from the left of that version, leaving 1,500 × 600 px, and check the logo, brand name, and tagline are all intact.
• Metadata: if the image shows an AI-generated person, confirm the XMP keyword survived your export.

Then send the trimmed versions to your own phone and look at them at actual size, not zoomed. Text that survives the crop can still be too thin or too small to read on a 390 pixel wide screen, and pale text on a busy photo fails faster than you expect. Those are the same failures that show up in A+ content, so run the banner through the checks in the A+ mobile legibility audit as well.

Once the 1,500 × 600 version reads cleanly, the full banner will too. Getting the Amazon Brand Store hero image size right is the easy step; keeping the logo and text inside the safe strip, keeping product shots in the tiles, and tagging AI people correctly is what gets the Store approved and readable on every phone.

Frequently asked questions

What is the Amazon Brand Store hero image size?

The minimum Amazon Brand Store hero image size is 3,000 × 600 pixels, with a maximum file size of 5 MB. Both the Amazon Ads Stores ad specs page and the Amazon Stores help file give the same figures, so design on a 3,000 × 600 canvas.

How much of my Store banner is cropped on mobile?

At resolutions below 1,500 pixels, up to 16% of the left and right sides can be cropped, which the ads specs page summarizes as up to 30% of the hero. On a 3,000 pixel file, that is up to 480 pixels from each side.

Why is my logo covering part of my hero image?

On small screens, Amazon places the brand logo over the hero, covering an additional 18% of the left side on top of the 16% crop. Keep everything important out of the left 34% of the banner, which is 1,020 pixels on a 3,000 pixel file.

Can I put product photos in the Store hero image?

Be careful on product collection pages. In a seller forum thread, Amazon rejected a hero with the note that a product collection hero image must not contain ASINs product shot image. Use a lifestyle or brand image in the hero and show products in tiles.

What size should the Amazon Store logo be?

The Amazon Ads Stores ad specs list the brand logo minimum as 400 × 400 pixels. Remember that on small screens the logo sits over the left side of the hero, so do not repeat it in that corner of the banner.

Do Store images need the synthetic performer tag?

Yes, if they show an AI-generated person. Per Amazon staff on the Seller Forums, the requirement covers all buyer-facing media across Amazon, including Store images and Store videos, with the keyword contains-synthetic-performer in XMP dc:subject.

Published by Aashirvad Kumar, founder of ListingRVA AI. Drafted with AI assistance; the rules, figures and claims are checked against the sources linked in this article before publishing.